BMSG Reports Explore Food Industry’s Harmful Target Marketing Strategies

The first of two recent reports by the Berkeley Media Studies Group explains how target marketing to communities of color by soda and fast food companies contributes to racial inequality. The report states that the explicit goal of these marketing strategies is to increase consumption of junk food in African-American and Latino communities. The second report builds on the theme of target marketing, detailing how the soda and fast food industries exploit the cultural ties and values of African-American and Latino mothers, ultimately making communities sicker by influencing the food choices of these women.