New Technologies for Targeted Advertising

Ad Age reports that more people are watching television than ever before and that estimated expenditures on TV commercials this year will top $60 billion.

Yet, advertisers have been slow to adopt new technologies that would allow TV ads to target viewers as precisely as Internet ads. In another recent story, the New York Times reports that food companies are increasingly using internet games and contests to target food ads at children, often circumventing their own voluntary guidelines on advertising to children in the process.