Federal Trade Commission Proposes New Guidelines on Food Advertising to Children

Last week the Federal Trade Commission proposed sweeping new guidelines to restrict television food advertising to children.

According to the New York Times, “the guidelines are meant to be voluntary, but companies are likely to face heavy pressure to adopt them.” The Center for Science in the Public Interest praised the proposed guidelines as “strong and sensible” and urged food and entertainment companies to adopt the standards.  Dan Jaffe, a lobbyist for the Association of National Advertisers, called the guidelines “sweeping and, in our view, overly restrictive.” “Despite calling these proposals ‘voluntary,’ the government clearly is trying to place major pressure on the food, beverage and restaurant industries,” he said.