Fast Food and Soda Companies Strive to Improve Image

Fast food and soda companies are attempting to make their products seem sleeker and healthier, according to a series of articles in Advertising Age.

McDonald’s, Burger King and Subway are all building redesigned stores, aiming to look more like restaurants and cafes than fast food joints. Meanwhile, PepsiCo is planning to lauch a mid-calorie beverage called “Pepsi Next.” The new drink is likely going to be marketed as a reduced sugar beverage, and the goal is for it to taste better to some consumers than diet soda. According to John Sicher, editor and publisher of Beverage Digest, “This is an attempt by Pepsi to come up with another tool to keep consumers in their cola franchise.”