Pepsi Pauses to Refresh Product Lines and Advertising

PepsiCo Inc, after falling into third place in US soda sales, is putting new emphasis on its main product, Pepsi, planning to expand soda advertising by 30% this year. According to the Wall Street Journal, PepsiCo CEO Indra Nooyi is “facing doubts from investors and industry insiders concerned that her push into healthier brands has distracted the company from some core products.” Nooyi denies any change in overall strategy. “Good for you” products constitute only 20% of Pepsi’s revenues; the remainder comes from the high sugar, high salt “fun for you” products associated with obesity, diabetes and heart disease.