FTC Guidelines: Nanny state or protection of children’s health?

Are the new proposed guidelines for voluntary regulation of food advertising to children proposed by the Federal Trade Commission sensible health protection or a new intrusion by the nanny state? According to Republican Representative Jack King, voluntary guidelines soon become mandates. "What's voluntary today becomes a regulation tomorrow." He warns that a "nanny state" seeks to "regulate Honey Nut Cheerios." Margo Wootan of Center for Science in the Public Interest disagrees. "How do voluntary standards constitute government over-reach?" she asks.