Public Supports New Fuel Efficiency Standards as Auto Industry Launches Ad Campaign Opposing Them

A recent poll by the Pew Clean Energy Program found strong public support for the Obama Administration’s new fuel efficiency standards. The survey found that 82 percent of respondents support an increased fuel efficiency standard of 56 miles per gallon (mpg) by 2025, with 68 percent reporting that they “favor strongly” the new standard. Overwhelming majorities in every demographic subgroup support increased fuel efficiency to 56 mpg, including 70 percent of Republicans, 87 percent of Democrats and 88 percent of independents. Although the auto industry agree to these new rules, they also launched a radio ad campaign, accusing the Obama administration of threatening the industry’s recovery by seeking a 56-mpg fuel economy target by 2025.