Study Finds Alcohol Advertising Influences Brand Preferences of Underage Drinkers

More underage drinkers prefer a specific brand of distilled spirits, and some of the blame lies with TV advertising, according to a recent study by a group at Dartmouth College published in the July issue of Archives of Pediatric and Adolescent Medicine. The alcohol industry spent $1.7 billion in 2009 on TV advertising, according to the study. The Distilled Spirits Council of the United States (DISCUS) disputes the findings, citing other statistics that have shown a consistent decline in underage drinking.