Global Public Health Implications of Social Media Direct-to-Consumer Drug Advertising

In a recent article in the Journal of Medical Internet Research, Liang and Mackey assess the global public health and patient safety implications of unregulated social media direct-to-consumer advertising using web 2.0 (eDTCA 2.0) by online pharmacies and pharmaceutical corporations. They conclude that both pharmaceutical companies and illicit online drug sellers use eDTCA 2.0 to market themselves and their top-selling drugs, requiring regulators worldwide to take into account the current eDTCA 2.0 presence when attempting to reach policy and safety goals.