Food Industry and Ad Groups Condemn New Voluntary Guidelines on Food Marketing to Kids

Although the Obama administration has rolled back some of its proposals on the marketing of food to children, Ad Age reports that “manufacturers and advertisers say the federal government should scrap the plan entirely. At a House Energy and Commerce subcommittee hearing Wednesday, opponents of the marketing guidelines said they would cost the nation thousands of jobs and do little to fight obesity among children. ‘These are unprecedented and extreme proposals,’ testified Dan Jaffe, exec VP for government relations for the Association of National Advertisers. ‘These guidelines need to be formally withdrawn and taken back to the drawing board.’”