Food and Media Companies Lobby to Weaken Guidelines on Marketing Food to Children

A major lobbying push by a powerful group of food and media companies appears to be working, with a federal agency indicating it would back off on parts of proposed voluntary guidelines for marketing food to children. The guidelines are meant to combat childhood obesity. In a report for the Sunlight Foundation published earlier this month, Nancy Watzman found that in 2011, 26 food and beverage and media companies spent more than $37 million on lobbying the federal government on food and marketing issues.