Lobbying in Action: PepsiCo Fights Guidelines for Marketing to Kids

In a posting on theatlantic.com, Marion Nestle reports that Pepsi spent millions this year to fight a set of proposed standards that would regulate how products are presented to kids. Lobbyists are supposed to report what they do and how much money they spend doing it, but this information is not easily available to the public. CBS News reports that PepsiCo spent $750,000 to lobby the government last quarter. This comes to roughly $3 million annually, a drop in PepsiCo’s annual $30.6 billion sales in the U.S. – $57.8 billion worldwide.