Stop “Drink Responsibly” Charade, says Alcohol Justice

Market Watch reports that Alcohol Justice, the U.S. based alcohol industry watchdog, released an in-depth report debunking Big Alcohol’s cynical “Drink Responsibly” messages. “Alcohol producers and marketers are more interested in their public relations than public health,” said Sarah Mart, MPH, director of research at Alcohol Justice and co-author of the new report, How Big Alcohol Abuses “Drink Responsibly” to Market Its Products. “So it’s not surprising that they hide behind a vague, ineffective slogan that does nothing to reduce the annual catastrophe of harm caused by their products.”