Local dominance of Asian Alcohol Markets Presents Growth Opportunity for Multinational Alcohol Companies

Across the globe, liquor is still a local game, at least for now. Global brands account for only 60 of the top 180 booze brands, reports Ad Age, based on the latest annual ranking of liquor brands that have sold at least 1 million 9-litre cases by Drinks International and Euromonitor International. The reason local brands still rule is that Asia accounts for roughly half of global spirits volume. And consumers in massive markets like China and India still gravitate to cheaper, locally made booze.