Price cap regulation of tobacco in United Kingdom could yield financial and public health benefits

A new study posted online in Tobacco Control explores the feasibility of applying a system of price-cap regulation in the United Kingdom to address the market failure inherent to the tobacco industry.  The authors conclude that applying a system in the UK would raise around £500 million per annum (US$750 million) and that the significant financial and public health benefits the system would generate suggest this is a policy that should be given serious consideration.