Philip Morris International Fined in Brazil for Targeting Youth with its “Be Marlboro” Ads

Philip Morris International’s “Be Marlboro” campaign is coming under fire again for targeting youth, writes the Campaign for Tobacco Free Kids. This time, the consumer protection agency from the Brazilian state of São Paulo has fined Philip Morris over $480,000. The agency acted after a formal complaint was filed against Philip Morris by tobacco control activists who documented how its marketing tactics were aimed at youth.