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‘It’s the Wild West out there.’ E-cigarette advertising reaches 70 percent of middle and high schoolers, CDC says.

E-cigarette marketing has become so ubiquitous, reports the Washington Post, that it now reaches more than two-thirds of U.S. middle and high school students, according to a new US Centers for Disease Control report — a development that some public health officials argue is prompting more teens to use the devices and threatening decades of progress in combating youth tobacco use.

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Credit: US CDC

More than 18 million (7 in 10) US middle and high school youth were exposed to e-cigarette ads in 2014.

More than 1 in 2 middle and high school youth were exposed to e-cigarette ads in retail stores.

Nearly 2 in 5 middle and high school youth saw e-cigarette ads online.