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In hard-hitting ad campaign, Philly targets tobacco industry marketing practices

“Our children are not replacement smokers!” a protest leader cries in a radio spot, reports the Philadelphia Inquirer.  “We have the power!” the crowd responds – which is exactly the point of this unusually aggressive new campaign targeting the tobacco industry’s heavy marketing in low-income and African American neighborhoods. On ads inside SEPTA buses and subway cars, a giant, cuff-link-adorned hand representing the tobacco industry plucks a black teenager from a line of friends, leaving the chalk outline of the teen’s body behind.

Advertisements such as this one are being placed in SEPTA vehicles and at bus stops by the Philadelphia Department of Public Health.
Advertisements such as this one are being placed in SEPTA vehicles and at bus stops by the Philadelphia Department of Public Health.