Drug industry launches TV ads lambasting Cuomo’s pricing plan

The Pharmaceutical Research and Manufacturers of America has begun running television ads in New York criticizing Gov. Andrew Cuomo’s proposed new state controls over drug prices, reports the Wall Street Journal.  Airing in several upstate counties, the ads describe Cuomo’s proposal and similar legislation put forth by the New York State Assembly’s Democratic majority as a tax from “New York City politicians” that would raise out-of-pocket costs and weaken health care quality. “Tell your legislators to reject the tax on prescription drugs,” a narrator states in the ads. The ads are said to be partly intended to pressure Republicans, who run the state Senate, to keep the measure out of the budget. Cuomo’s office disputed that his plan would increase out-of-pocket costs or weaken the quality of care. His plan seeks to cap drug prices through a series of state measures. He proposed creating a price ceiling for drugs that are reimbursed under Medicaid, imposing a surcharge on companies that exceed state price recommendations, and tightening regulations on intermediary brokers who negotiate drug prices for insurance plans