An ad for beer on the New York City subway
Last month, reported The New York Times, the Metropolitan Transportation Authority board voted to ban advertising of alcoholic beverages on New York City buses, subway cars and stations, contending that the social benefits of deterring underage drinking outweighed the loss of revenue. After years of pressure from grass-roots organizations, the board voted unanimously in favor of the ban, which will go into effect in January. Advocates have long said that alcohol advertising is a public health issue and that the proliferation of such advertising increases the likelihood of underage drinking. “Alcohol advertisements on the M.T.A. are disproportionally targeting communities of color, lower-income communities and also young people,” said Jazmin Rivera, a spokeswoman for Building Alcohol Ad-Free Transit.
In a letter to the editor responding to the article, David Jernigan, director of the Center on Alcohol Marketing and Youth at the Johns Hopkins Bloomberg School of Public Health, wrote “subways are the way many New York City young people get to school every day. The M.T.A.’s decision will help reduce their exposure to alcohol advertising, and is a significant step in the right direction.”