There is growing awareness of the detrimental effects of alcohol industry commercial activities, and concern about possible adverse impacts of its corporate social responsibility (CSR) initiatives, on public health. This systematic review examines what is known about CSR initiatives undertaken by alcohol industry actors to address harmful drinking globally. Based on a review of 21 studies, the authors identified five types of CSR initiatives relevant to the reduction of harmful drinking: (1) alcohol information and education provision; (2)drink driving prevention; (3) research involvement; (4) policy involvement and (5) the creation of social aspects organizations. Individual companies appear to undertake different CSR initiatives than do industry-funded social aspects organizations. There is no robust evidence that alcohol industry CSR initiatives reduce harmful drinking. There is good evidence, however, that CSR initiatives are used to influence the framing of the nature of alcohol-related issues in line with industry interests. The authors concluded that alcohol policy measures to reduce harmful drinking are needed, and the alcohol industry CSR initiatives studied so far do not contribute to the attainment of this goal.
Citation: Mialon M, McCambridge J. Alcohol industry corporate social responsibility initiatives and harmful drinking: a systematic review. European Journal of Public Health. 2018 Apr 25.
Credit Source Based on UK survey
There is a “direct link between alcohol and fatal cancers” — that’s what Irish health officials want their country’s drinkers to know each time they look at a bottle of alcohol, reports the European edition of Politico. Even as producers of wine, beers and spirits fret about any European Commission regulation that would force them to list ingredients and calories on their products, health officials in Dublin are making a big push for what the alcohol industry considers a nightmare scenario: mandatory cancer warnings on liquor. “Reducing alcohol intake is an important step in reducing the burden of cancer,” Irish Health Minister Simon Harris said in February, ahead of submitting to the parliament a bill with proposals that include some of the toughest provisions on alcohol labeling on the Continent, including a label stating the link between drinking and cancer. “This is a landmark piece of public health legislation which will make a real difference when it comes to reducing the harm caused by alcohol,” Harris added.
In this five minute video, Michael Greger summarizes the evidence on alcohol’s role in cancer. And in a March 2018 article in Drug and Alcohol Review, the authors conclude that the alcohol industry “appears to be engaged in the extensive misrepresentation of evidence about the alcohol-related risk of cancer. These activities have parallels with those of the tobacco industry. This finding is important because the industry is involved in developing alcohol policy in many countries, and in disseminating health information to the public, including school children. Policymakers, academics, public health and other practitioners should reconsider the appropriateness of their relationships to these alcohol industry bodies.”
Source: Center on Alcohol Marketing and Youth
Excessive alcohol consumption contributes to an average of 4,350 deaths among people under age 21 each year, and is associated with many other health risk behaviors, including smoking, physical fighting, and high-risk sexual activity. At least 25 longitudinal studies affirmed that youth exposure to alcohol advertising is associated with the initiation of alcohol consumption by youth, the amount of alcohol consumed per drinking occasion, and adverse health consequences. A new report by the Center on Alcohol Marketing and Youth at the Johns Hopkins School of Public Health examined non-compliant alcohol advertising exposure on cable TV that aired in 2015 and 2016. The report identified 25 alcohol brands that were responsible for the largest amount of non-compliant alcohol advertising exposure, and assessed the brand-specific distribution of non-compliant exposure using no-buy list criteria. The report also identified 25 programs and network-dayparts that were responsible for the largest amount of non-compliant alcohol advertising exposure. The study found that in the 2-year period, about 1 in 13 alcohol advertising impressions viewed on cable TV by youth under the legal drinking age did not comply with the alcohol industry’s voluntary placement guideline. This resulted in 2.5 billion non-compliant underage impressions during these two years. Youth exposure to alcohol advertising has been associated with the initiation of underage drinking, consuming a larger amount of alcohol, and adverse health and social problems. Reducing this exposure is an important priority for the prevention of alcohol consumption and alcohol-related harms among youth.
Corporations use a range of strategies to dispute their role in causing public health harms and to limit the scope of effective public health interventions. This study analyzed alcohol, food, soda and gambling industry documents and websites and minutes of reports of relevant health select committees, using standard document analysis methods. Two main framings were identified: (i) these industries argue that aetiology is complex, so individual products cannot be blamed; and (ii) they argue that population health measures are ‘too simple’ to address complex public health problems. However, in this second framing, there are inherent contradictions in how industry used ‘complexity’, as their alternative solutions are generally not, in themselves, complex. Corporate arguments and language may reflect the existence of a cross-industry ‘playbook’, whose use results in the undermining of effective public health policies – in particular the undermining of effective regulation of profitable industry activities that are harmful to the public’s health.
Petticrew M, Katikireddi SV, Knai C, Cassidy R, Maani Hessari N, Thomas J, Weishaar H. ‘Nothing can be done until everything is done': the use of complexity arguments by food, beverage, alcohol and gambling industries. J Epidemiol Community Health. 2017;71(11):1078-1083.
An ad for beer on the New York City subway
Last month, reported The New York Times, the Metropolitan Transportation Authority board voted to ban advertising of alcoholic beverages on New York City buses, subway cars and stations, contending that the social benefits of deterring underage drinking outweighed the loss of revenue. After years of pressure from grass-roots organizations, the board voted unanimously in favor of the ban, which will go into effect in January. Advocates have long said that alcohol advertising is a public health issue and that the proliferation of such advertising increases the likelihood of underage drinking. “Alcohol advertisements on the M.T.A. are disproportionally targeting communities of color, lower-income communities and also young people,” said Jazmin Rivera, a spokeswoman for Building Alcohol Ad-Free Transit.
In a letter to the editor responding to the article, David Jernigan, director of the Center on Alcohol Marketing and Youth at the Johns Hopkins Bloomberg School of Public Health, wrote “subways are the way many New York City young people get to school every day. The M.T.A.’s decision will help reduce their exposure to alcohol advertising, and is a significant step in the right direction.”
Ireland has become the fourth heaviest drinking nation in the Organization for Economic Co-operation and Development in terms of quantity of alcohol consumed, and ranked joint third for binge drinking in an analysis of 194 nations by WHO, according to a new report in Lancet. Irish adults consume on average 11·5 L of pure alcohol per person every year, an increase of more than 100% compared with 60 years ago. Most alcohol in Ireland is now consumed at home and alcohol retailing off licenses have increased by five-fold since 1990.
This study by Adam Bertscher, posted on Open UCT explores the complex policy formulation process in South Africa, using the draft Control of Marketing of Alcoholic Beverages Bill as a tracer case and focused on the alcohol industry, as a central actor, to understand how it – together with other actors – may influence this process. The study concludes that networks of actors with financial interest use diverse strategies to influence policy formulation processes to contest proposed regulation. The implications are that measures to insulate policy development are needed to prevent industry influence potentially undermining public health goals, such as: government to moderate certain consultations with industry; industry to declare conflict of interest; guidelines for bureaucrats and policymakers to advise on whose evidence to consider; and guidelines for bureaucrats and policymakers to assess quality of evidence.