The alcohol industry have attempted to position themselves as collaborators in alcohol policy making as a way of influencing policies away from a focus on the drivers of the harmful use of alcohol (marketing, over availability and affordability). Their framings of alcohol consumption and harms allow them to argue for ineffective measures, largely targeting heavier consumers, and against population wide measures as the latter will affect moderate drinkers. The goal of their public relations organizations is to ‘promote responsible drinking’. However, analysis of data collected in the International Alcohol Control study and used to estimate how much heavier drinking occasions contribute to the alcohol market in five different countries shows the alcohol industry’s reliance on the harmful use of alcohol. In higher income countries heavier drinking occasions make up approximately 50% of sales and in middle income countries it is closer to two-thirds. It is this reliance on the harmful use of alcohol which underpins the conflicting interests between the transnational alcohol corporations and public health and which militates against their involvement in the alcohol policy arena. Full
Citation: Caswell S, Callinan S, Chaiyasong S, Cuong PV, Kazantseva E, Bayandorj T, Huckle T, Parker K, Railton R, Wall M. How the alcohol industry relies on harmful use of alcohol and works to protect its profits. Drug Alcohol Rev 2016; 00:000–000
It has been argued that the alcohol industry uses corporate social responsibility activities to influence policy and undermine public health, and that every opportunity should be taken to scrutinise such activities. This study analyses a ‘responsible drinking’ campaign (“Stop out of Control Drinking”, or SOOCD) sponsored in Ireland by Diageo, one of the world’s largest alcohol companies. The study aims to identify how the campaign and its advisory board members frame and define (i) alcohol-related harms, and their causes, and (ii) possible solutions. The authors conclude that The ‘Stop Out of Control Drinking’ campaign frames alcohol problems and solutions in ways unfavourable to public health, and closely reflects other Diageo Corporate Social Responsibility (CSR) activity, as well as alcohol and tobacco industry strategies more generally. This framing, and in particular the framing of alcohol harms as a behavioural issue, with the implication that consumption should be guided only by self-defined limits, may not have been recognised by all board members. It suggests a need for awareness-raising efforts among the public, third sector and policymakers about alcohol industry strategies.
Citation: Petticrew M, Fitzgerald N, Durand MA, Knai C, Davoren M, Perry I (2016) Diageo’s ‘Stop Out of Control Drinking’ Campaign in Ireland: An Analysis. PLoS ONE 11(9): e0160379. doi:10.1371/journal.pone.0160379
Campaign US, a publication of the advertising agencies, reports that the drinks industry in the United Kingdom has launched a new lobbying body in a bid to re-balance the public conversation around alcohol consumption away from binge drinking myths and health scare stories. The Alcohol Information Partnership describes its mission as “ensuring that the debate in UK society around alcohol and alcohol misuse remains balanced”. This involves raising awareness of information that is arguably not reflected by the media coverage and popular understanding of alcohol. The campaign is funded by eight major companies that predominantly make spirits: Diageo, Pernod Ricard, Campari, Bacardi, Brown-Forman, Remy-Cointreau, Moet Hennessy and Beam Suntory.
At a brewers’ conference this spring, an alcohol lobbyist fired a warning shot in what has become a multimillion-dollar global battle, reports The Wall Street Journal. Public-health officials “want to tell you that alcohol causes cancer,” Sarah Longwell, managing director of the American Beverage Institute, told the crowd. The industry, she said, was in danger of losing its “health halo.” Continue reading With Moderate Drinking Under Fire, Alcohol Companies Go on Offensive
Case Studies on Corporations & Global Health Governance, edited by Nora Kenworthy, Ross MacKenzie and Kelley Lee, presents interdisciplinary case studies on how corporations influence global health governance and how they could be held more accountable. The empirical studies examine several industries across high, low and middle income countries and explore the impact of corporations and their allies on the governance processes that shape population health.
In his new book, Moral Jeopardy: Risks of Accepting Money from the Alcohol, Tobacco and Gambling Industries (Cambridge University Press, 2016), Peter Adams examines the ethical issues that arise when people and organizations accept money from tobacco, alcohol and gambling corporations. Adams is professor and deputy head of the School of Population Health at the University of Auckland in New Zealand and an associate director of its Centre for Addiction Research. Corporations and Health Watch’s Nick Freudenberg conducted this e-mail interview of Adams. Continue reading Moral Jeopardy: What are the risks of accepting money from the alcohol, tobacco and gambling industries?
Tobacco counter-advertising is effective at promoting smoking cessation. Few studies have evaluated the impact of alcohol warning advertising on alcohol consumption and possible mechanisms of effect. This pilot study aimed to assess whether alcohol warning advertising is effective in reducing urges to drink alcohol, if emotional responses to advertising explain any such effect or perceived effectiveness, and whether effects differ among heavier drinkers.
Continue reading Viewing alcohol warning advertising reduces urges to drink in young adults: an online experiment